Multi-Channel Arts Promotion: Behind the Moon at The Cultch
ORGANIZATION: Touchstone Theatre
SERVICES: Promotional Campaign Design & Coordination
Working in close collaboration with the Touchstone Theatre team, publicist, and community partners, Kat Krampol shaped and delivered a cohesive multi-channel promotional campaign for Behind the Moon by acclaimed playwright and novelist Anosh Irani, amplifying its 2025 run at The Cultch, Vancouver.
Scope
Visual Identity & Design: Created a full suite of campaign materials including the hero poster utilizing Chelsy Stuyt’s incredible photography, digital & print ads, social media assets, show programme, and email graphics - maintaining thematic consistency and visual impact.
Campaign Strategy & Coordination: Collaboratively developed and implemented a multi-platform promotional strategy encompassing social media, print, email, and digital marketing. Worked closely with external partners—including a publicist and Stir magazine—to secure media coverage and expand the campaign’s visibility across diverse audience groups.
Tools & Platforms
Adobe InDesign | Canva Pro | Mailchimp | Google Suite | Meta Business Suite
Highlights
Together, the team achieved a sold-out run
Campaign reach of 27K+ across social platforms
Email campaign with an average open rate of 52%
